Holly Humberstone

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Breaking through during the year that Covid changed the world has meant that Holly’s home environment has been even more intrinsic to the creative process. Her music videos and the short film ‘On The Run' all weave the story of her adolescence together and easter eggs are scattered throughout. When Holly was invited to perform on The Late Late Show with James Corden, she used the fact it had to be filmed remotely to pick up the Falling Asleep At The Wheel storyline, finding herself being thrown into the back of a police van for fictional crimes committed earlier in the tale. Some of the biggest global superstars including Demi Lovato, Camila Cabello and Matt Healy have taken note of the interior and exterior world she has created, which has led to Holly confirming an upcoming collaboration with the 1975 frontman, in her highly-anticipated second EP, due later this year.

From being chosen as Apple’s Up Next Artist and VEVO DSCVR’s Artists To Watch 2021, as well as selling out four headline shows at Omeara, the 21-year-old has also been heralded internationally by the likes of The Sunday Times, NME (5*), The Guardian, i-D, ELLE, Billboard, Triple J, BBC Radio 1 and Apple Music, as well as continued playlist support from BBC Radio 1. Holly has also performed onJimmy Kimmel! Live, as well as being hand-picked to perform at BBC’s Music’s Introducing Live, and featured in VEVO’s DSCVR At Home series, but at the heart of Holly’s creative output are the poetry books she was raised on and the music created with producer Rob Milton (Easy Life). Holly’s songs embrace and translate some of life’s most intense feelings in a way that typical conversations all too often fail to capture, from mental health struggles to the dizzying feelings of displacement as you grow out of adolescence, with lyrics laced over distant buzzes, ethereal echoes and wonky, warped glitches, capturing the sounds of nighttime in the world the rising star has created.

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