James B Partridge - Chuffmedia

PR agency for the UK’s music and entertainment industries.

Specialists in regional press for recording artists, with the reach and relationships to deliver impactful national entertainment campaigns across the wider cultural and media landscape.

Smart, tailored & effective publicity managed by a great bunch of people!

All

Music

From breaking new acts to amplifying established artists, regional press is at the heart of every music campaign. We connect releases and live activity with the audiences that matter most - across local print, online, student and fan-led platforms.

Alongside this, we deliver targeted national campaigns for selected tours, building visibility, driving awareness and supporting ticket sales.

Events

From music festivals and one-off shows to exhibitions, tourism experiences, food events and pop-ups, we create campaigns that put audiences through the door.

Working with both major and independent promoters, we combine our regional strength with national reach across TV, radio, print and online.

Stage

We work with leading talent spanning theatre, comedy and dance, with a particular strength in family theatre - from Olivier-winning West End productions to nationwide tours. Our campaigns deliver bespoke national coverage across print, online, radio, TV and influencer platforms.

Shows

About

Founded in 2006, Chuff Media is a London-based PR agency with deep roots in regional, touring and student press - the foundation from which our national campaigns have grown. We work across music and entertainment, from global artists and major labels to independent promoters, theatre companies and live events.

Our campaigns now span print, online, podcasts, influencers, radio and TV for music, festivals, exhibitions, theatre, dance, comedy, food events and pop-ups - always combining trusted relationships with a hands-on approach.

James B Partridge

DSC 4295 credit Coal Poet Media

What began as a few playful social media videos of James performing iconic school songs for his students quickly turned into a nationwide sensation. These videos resonated deeply, tapping into nostalgic hearts across the UK and sparking the creation of Primary School Assembly Bangers. Since early 2023, James has brought this live school-assembly experience to stages nationwide, with viral performances at Glastonbury Festival.

James’s journey has taken him from school classrooms to some of the UK’s biggest stages. Highlights include performing with Gareth Malone’s Voices at the Royal Variety Show and providing vocals for major artists like Paul McCartney, The Rolling Stones, and Electric Light Orchestra. His media presence has only grown, with appearances on BBC Breakfast, The One Show, CBBC Newsround, BBC Scotland, ITV’s This Morning, BBC Radio 2 with Jeremy Vine and Scott Mills, and Virgin Radio with Tom Allen.

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Press Releases

Upcoming

11/09/26 Riverfront Theatre Newport
12/09/26 Albans Arena St Albans
13/09/26 Lighthouse Poole
15/09/26 Anvil Basingstoke
16/09/26 King Georges Hall Blackburn
17/09/26 Town Hall Loughborough
19/09/26 Hippodrome Darlington
20/09/26 Grove Theatre Dunstable
21/09/26 City Varieties Leeds
22/09/26 Cast Doncaster
02/10/26 Blake Theatre Monmouth
03/10/26 Winding Wheel Theatre Chesterfield
04/10/26 Wyllyotts Theatre Potters Bar
24/10/26 Gaiety Theatre Isle of Man
29/11/26 City Hall Sheffield
30/11/26 Parr Hall Warrington
01/12/26 Town Hall Middlesbrough
02/12/26 De Montfort Hall Leicester
04/12/26 Pavilion Weymouth
08/12/26 Depot Cardiff
09/12/26 G Live Guildford
10/12/26 New Theatre Oxford
12/12/26 Alexandra Theatre Birmingham
13/12/26 Corn Exchange Cambridge
15/12/26 Royal Concert Hall Nottingham
16/12/26 Bridgewater Hall Manchester
17/12/26 Forum Bath
20/12/26 Troxy London
22/12/26 Town Hall Huddersfield
23/12/26 City Hall Hull