Sam Fender - Chuffmedia

PR agency for the UK’s music and entertainment industries.

Specialists in regional press for recording artists, with the reach and relationships to deliver impactful national entertainment campaigns across the wider cultural and media landscape.

Smart, tailored & effective publicity managed by a great bunch of people!

All

Music

From breaking new acts to amplifying established artists, regional press is at the heart of every music campaign. We connect releases and live activity with the audiences that matter most - across local print, online, student and fan-led platforms.

Alongside this, we deliver targeted national campaigns for selected tours, building visibility, driving awareness and supporting ticket sales.

Events

From music festivals and one-off shows to exhibitions, tourism experiences, food events and pop-ups, we create campaigns that put audiences through the door.

Working with both major and independent promoters, we combine our regional strength with national reach across TV, radio, print and online.

Stage

We work with leading talent spanning theatre, comedy and dance, with a particular strength in family theatre - from Olivier-winning West End productions to nationwide tours. Our campaigns deliver bespoke national coverage across print, online, radio, TV and influencer platforms.

Shows

About

Founded in 2006, Chuff Media is a London-based PR agency with deep roots in regional, touring and student press - the foundation from which our national campaigns have grown. We work across music and entertainment, from global artists and major labels to independent promoters, theatre companies and live events.

Our campaigns now span print, online, podcasts, influencers, radio and TV for music, festivals, exhibitions, theatre, dance, comedy, food events and pop-ups - always combining trusted relationships with a hands-on approach.

Sam Fender

Sam Fender Melissa Gardner credit small

Sam Fender released his number one selling, critically acclaimed third album People Watching in 2025 via Polydor Records. The album won the 2025 Mercury Prize, with Sam also picking up a BRIT Award in 2025, two BRIT Awards, and an Ivor Award for Songwriter of the Year, since its release.

He debuted People Watching’s 'Rein Me In' alongside Olivia Dean at his London Stadium Show to over 80,000 fans in June 2025, before it was released as a duet later that month. In 2026, the song took on a life of its own, culminating in a record breaking 23 non-consecutive weeks at number one, becoming the longest running number one single in British history, taking the Brit Award for Song of the Year, and topping the charts in Ireland for 18 weeks equalling the Irish chart record.

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Press Releases

Upcoming

03/06/27 St James' Park Newcastle
05/06/27 St James' Park Newcastle
10/06/27 Principality Stadium Cardiff
18/06/27 Wembley Stadium London
30/06/27 Wembley Stadium London
08/07/27 Scottish Gas Murrayfield Stadium Edinburgh
15/07/27 Ethiad Stadium Manchester
17/07/27 Ethiad Stadium Manchester