Since its announce, ‘life’s a beach’ has already been hailed "the quickest-selling album of the year" (Recordstore), with the group having performed everywhere from ‘Jimmy Kimmel Live!’ to ‘Match Of the Day’ (in support of their hometown Leicester’s FA Cup triumph). With a top ten mixtape to their name – ‘Junk Food’ - and an NME Award (‘Best New British Act’) under their belt in 2020 alone, a band formed right down to their name itself as an escape – wherever you’re from, and from your inner demons – have stepped up at exactly the right time. ‘life’s a beach’, concludes front-man Murray, “wishes it was anywhere else but here, yet at the same time fixates on a dreary middle England existence.” As the UK braces itself for a return to the seaside, whatever the weather, ‘life’s a beach’ is easy life’s absolute moment in the sun. Go get it and join the fun.
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