The 25-year-old South Africa-born, London-based artist Baby Queen (real name Bella Latham) arrived in the pop sphere and quickly carved her name deep into its fabric with her crooked sceptre. She is, whether you’re ready or not, the genre’s new anti-hero.. Baby Queen has been dubbed a voice for the underdog generation and one of the most exciting new artists to emerge in recent times. Known for her sharp lyrical narratives, her songs candidly document experiences and explore themes that resonate with her die-hard fanbase, The Baby Kingdom, which is seeing a huge surge in new members.